TC Market Buzz® & Crowd Insight
Read less, know more. Market Buzz and Crowd Insight empower investors to overcome infobesity with intuitive, AI-driven news and sentiment analytics—streamlining decisions, reducing news vendor costs and enhancing trading strategies with clarity and speed.
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Integration
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Step 1
Customize your iFrame
Match to your brand, colours & fonts.
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Step 2
Add the Trend Widget
With access to Technical Views, provide a high-level directional trend for an instrument.
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Step 3
Add Sentiment Analytics
Inform your users on how the crowd feels.
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Step 4
Harness our API for deeper integration
Add analytics to key pages like watchlists & holdings for higher visibility.
Impact: Adding Market Buzz engaged 3x more users.
Impact: Adding Market Buzz increased reach by 27%.
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Public Website
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Step 1
Create a Landing Page
Showcase the independent, high-quality analytics available through your platform.
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Step 2
Embed Freemium
Entice new users to sign up or login to your platform.
Impact: One broker reached 49% more users once incorporating freemium.
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Step 3
Analyst Blogs
Feature articles written by TC Analysts, highlighting trade opportunities.
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Investor Outreach
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Step 1
Market Insights Webinars
Instructional webinars with TC analysts discuss market conditions, core functionality & common use cases.
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Step 2
Embedded Promotion
Add clickable banners to email newsletters.
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Step 3
TC Newsletters
Provide actionable trade ideas & generate click throughs with newsletters like Top Buzzing and Panoramic View.
Impact: Newsletter subscribers traded 1.5x more per month.
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Competitive Analysis
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Differentiation
Unmatched Data Reliability
We process over 60,000 daily articles in English, French, and Chinese from a broad network of global news sources—far surpassing the limited feed from single-source providers like Acuity (Dow Jones only).
Comprehensive Market Coverage
Explore 30,000+ assets across equities, currencies, cryptocurrencies, commodities, and indices—offering broader insight than niche or region-specific competitors.
Expert-Curated, Aligned Insights
Our AI is trained by financial analysts to deliver cohesive, actionable narratives—eliminating the contradictory signals typical of generic sentiment tools.
Customer Audience
Marketer
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Improve engagement with your users
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Cost effective news & sentiment solution
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Opportunity to surface topical, news driven
trade ideas within public channels
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Top Buzzing newsletter = routine outreach &
simplified acquisition strategy
Head of Product
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Modernize the news experience on your platform
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Generate trades through idea generation
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Cost effective news & sentiment solution
User Audience
Dynamic Investor
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Stay informed & find ideas
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Manage risk
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Find opportunities
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Follow the market
How can our “Freemium” embed drive new investors to your platform?
Your portal into the chatter taking place online about your favourite stocks. We use machine learning to do the reading for you, and point out the top topics of conversation, and how much chatter is out there.
