With over 80 million permissioned users and 200 customers in 50+ countries, Trading Central has a unique vantage point on capital markets and investment trends. Dispersed across the globe, our Solution Sales and Customer Success teams funnel feedback and opportunities from the field.
These business insights are complimented by the perspective of our investing users. This data is collected through a collaboration of our Product Success, Marketing and Studio teams who conduct a variety of user surveys, interviews and analysis of product usage to pinpoint opportunities for supporting decisions in the moments that matter.
TC Labs and the relevant analytical research squads form the strategy teams for each product line. Working alongside our COO, they maintain the vision for each product and are responsible for analyzing new ideas and sharing feedback to ensure each product is competitively positioned and achieves its intended value proposition. As these are finalized, a roadmap is created alongside a high level project plan.
Once the roadmap is finalized, our Product Owners build out the required user stories and collaborate with Studios and Development to envision how the new product or functionality will come to life and the best way to achieve it. As designs are finalized, the Studio team produces a set of detailed specifications which the Product Owners break down into a series of bi-weekly sprints.
The agile development process begins with the relevant team of software engineers interpreting and building the required insights. Progress is shared with the larger group within bi-weekly sprint reviews. As work is finalized, the Quality Assurance team diligently reviews the new product to identify any potentially blocking bugs, instabilities or friction in usability. Once the product passes this testing, it is ready to be scheduled within our upcoming release.
Our innovations are released once a month. Ahead of this, Marketing creates promotional campaigns to raise awareness for TC’s award-winning product suite and support users with applicable support material like tutorials and user guides.
For changes to existing products, customers are notified weeks in advance through targeted release note emails to provide the opportunity for similar communications to their investing users.
After a release, the focus shifts to realizing value externally. Solutions Sales converts new capabilities into paid opportunities.
Customer Success then strengthens the relationship through best practices and deeper integration, supported by tailored envisioning from Studios and product expertise from Product Success. Throughout, feedback is continuously gathered and fed back into the organization— to restart the cycle with market-driven insight.