Today, investors access these applications through the world's leading online brokerage platforms via unique combinations of our framable interfaces, widgets, APIs and feeds.
These brokerages are our paying customers. Brokers turn to Trading Central’s insights as an independent, registered (and now ISO certified!) source of quality research, enabling them to build better, ship faster, increase investor satisfaction and optimize their platform ROI.
Let’s bring back the investor journey, because supporting their investing customers across these stages is critical to increasing trade volume and assets under management (aka how most brokers get paid) and our web products, deliver value for both users and platforms alike.
While investors are staying informed, brokers are provided with supportive, sticky content that acquires user interest in external channels like email, social media and public sites, and pulls them back to the main trading platform.
Our products excel in highlighting trade ideas, sparking inspiration and driving action amongst investors. Since trade volume is such a massive metric for brokers, this is where we tend to display the strongest return on investment.A brokerage customer’s recent comparative study showed that Trading Central’s insights generated 3x more trades and were accessed by twice the number of users than other research providers they licensed.
Since our tools span various asset classes, brokers gain the benefit of supporting multiple customer needs all with one vendor, reducing cost and simplifying vendor management.
Finally, since our insights provide protective support to investors, we’re able to enhance the value proposition of their platform, helping with retention and general satisfaction.
With satisfaction surveys from industry researchers like JD Power continually reporting a sense of “sameness” from investors, supportive tools that help brokers differentiate their offering are high value. That’s where Trading Central helps.